Supermarket Sainsbury’s is to phase out “buy one get one free” offers
The British supermarket chain Sainsbury’s has announced that it will begin phasing out “buy one get one free” offers in its stores in order to reduce overall prices for its customers and to help households reduce food waste.
Sainsbury’s have said that the BOGOF deals should be completely phased out of their supermarkets by August this year, but their customers will not lose out as overall prices will be lowered. From August, the supermarket will run only seasonal multi-buy deals on a select range of products at specific times of the year.
The decision comes as pressure increases on western supermarkets to take action against global food waste.
As Asda focuses on increasing the public’s desire for ‘wonky’ vegetables and fruit, the Tesco CEO is leading a global food waste campaign, named Champaign 13.2, along with 30 other representatives from businesses, organisations and governments across the world.
The Money Advice Service (MAS) said that special offers and product promotions offered in supermarkets often lead to consumers buying more than they had intended to and more than they needed. Research carried out by MAS suggest that customers spend £11 more than anticipated per each grocery shop.
Sainsbury’s food commercial director, Paul Mills-Hick, has said that the initiative comes as customers are changing the way that they shop for groceries. He said: Customer shopping habits have changed significantly in recent years, with people shopping more frequently – often seeking to buy what they need at that moment in time.”
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